Why Anna Wintour and Terry Richardson dress like this

In the world of fashion, with these simple features, any aficionado would know that we are talking about Anna Wintour, Grace Coddington and Franca Sozzani. That is to say: the queens of Vogue. With just a few brushstrokes, a headboard irremediably appears in our minds.

It is curious how precisely those who pull the strings in an industry as changing as fashion, have spent decades staying true to an immovable aesthetic. Would we recognize without a mustache, her retro glasses and her lumberjack shirt? They have created their own uniform, and the truth is that it works for them. To see Miss Wintour, for example, is to think of Vogue. No one knows how to advertise the magazine better than her (although, by the way, it is rumored that Sarah Jessica Parker is going to be her successor. Oh God) with an unchanging bob hairstyle, for which Charlie Chan is responsible. Terry takes advantage of the slightest opportunity to photograph her muses with her mythical glasses. He even drew his own model of it, Terry Le, for the Moscot firm.

The bloggers, who have become the new queens of the front row, know that their looks (in most cases, provided by brands, by the way) are the best cover letter for their blogs. Chiara Ferragni always wears the same makeup and hairstyle, making her the perfect mannequin to display the latest trends. It is rare to see one of her looks and not think about The Blonde Salad, the blog that has made this design student have her own collections of shoes and jewelry and has collaborated with firms like Vuitton.

Another example is Cósima Ramírez, daughter of Pedro J Ramírez and Agatha Ruiz de la Prada. This extravagant young man has been part of her mother's company since September, and has become the perfect showcase to display the firm's designs, which has made us think of her whenever we see a heart on a garment. Will Cosima be able to make her eccentric designs captivate a wider audience?

Signs of style and identifying looks are so important that not only do fashion insiders represent the media or the firms they work for, but also the country they come from. Miroslava Duma, Elena Perminova or Ulyana Sergeenko are some examples of fashionistas who have managed to put Russia on the fashion map. They have achieved this by mixing Russian elements, such as jackets or gallons, with garments with colorful and avant-garde prints that have reinvented the Soviet aesthetic.

As Daniel Saynt, founder of the Socialyte agency, which specializes in deals between brands and trendsetters, says, "fashion is a game in which being recognized is everything." He points out that having a recognizable image gives the impression that you are worth talking to even when no one knows who you are.